In this post, I answer a question posted by Kelly McCausey on her blog:
Many freelancers are service providers and from my interactions with them I know they find blogging challenging. Do you have any quick tips in advance of our session for freelancers who want to use a blog to grow their businesses?
Hey there, Kelly, here’s my answer:
Up until recently, I wasn’t convinced that blogging was a necessary tool for freelancers to find clients.
Because truth be told, blogging is a lot of work. I mean, it’s one thing to write and publish posts. And then it’s another thing to promote your blog and actually get readers.
And unless you have readers, then you are blogging in vain.
That said, if you can manage to write at least one post a week and spend a few minutes every day to promote it, then blogging is truly worthwhile.
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