Comments on: Open Thread: Do You Have a USP (or Why Should Clients Hire YOU?)

By: How to Stand Out From Your Competition : Contentrix

How to Stand Out From Your Competition : Contentrix — Wed, 23 Sep 2009 13:51:41 +0000

[...] The answer is not to work for half a peanut. The answer is to position and market your services more effectively by having a Unique Selling Proposition (USP). Yes, just like a consumer product, freelancers need a USP. [...]

By: Alexis

Alexis — Mon, 21 Sep 2009 18:25:36 +0000

Awesome, Marya! Isn’t Kelly McCausey one smart businesswoman? Focusing on one or two specific services is one way to craft a USP. And you’re right, specialization makes you a more profitable freelancer.

I’m still narrowing down my own USP and specialization. Another way to do it is to narrow down by industry or topic. That’s what I’m considering right now.

By: Marya Miller

Marya Miller — Mon, 21 Sep 2009 15:51:39 +0000

Not long after I started out, I was having trouble figuring out my USP. In a conversation with marketer Kelly McCausey, I mentioned it was hard to pin my USP down, because my clients were all over the map, from all walks of life.

We narrowed it down to the common denominator: They all come to me to have information products and sales letters written. So that’s my USP – I specialize in writing information products and sales letters. I’ve dropped all other forms of copywriting, and specializing is working much better for me.
Marya Miller´s last blog ..Moms Working From Home Beware

By: Chris Anderson

Chris Anderson — Sun, 20 Sep 2009 13:59:03 +0000

Excellent, you rock! I’m signed up and eagerly waiting
Chris Anderson´s last blog ..Everyone Has a Choice To Make Their Life What They Want

By: Alexis

Alexis — Sun, 20 Sep 2009 02:02:26 +0000

Of course, I’ll be recording the webinar, Chris! So sign up even if you can’t make it live, so you’ll be sure to get the link to the recording. You can play it online or save it on your computer.

By: Chris Anderson

Chris Anderson — Sun, 20 Sep 2009 01:59:09 +0000

Unfortunately I can’t attend. In my current position I’m not able to catch webinars in the evenings. Thank you anyways, I would have love to come though. Don’t suppose I’d be lucky enough for you to be recording it?
Chris Anderson´s last blog ..Everyone Has a Choice To Make Their Life What They Want

By: Alexis

Alexis — Sat, 19 Sep 2009 11:53:30 +0000

Hey there, Chris!
The person is definitely part of the USP. In fact, your personality, background, experience, etc., form part of your USP.
But, unless you’ve achieved rock star status, I’m afraid being you won’ be enough of a USP to land clients.
Join us at the webinar, Chris, and we’ll discuss this USP concept in more depth.

By: Chris Anderson

Chris Anderson — Thu, 17 Sep 2009 14:12:58 +0000

I’ve been trying to come up with one myself. I know that I can usually do writing pretty quickly and effectively. And that I’m pretty good at writing in a natural, personal tone. But I’m not sure if that’s quite enough to stand out. What do you think?

And do you think that a person can be the usp, not just their services? Just a thought.

Thanks for this post, I’m going to have to think on this one.
Chris Anderson´s last blog ..Are You Keeping Track of Your Progress and Accomplishments?