LinkedIn Tips for Freelancers

Linkedin Chocolates

Lewis Howes LinkedIn

Have you ever found a client through LinkedIn? I haven’t but I’ve heard of other freelancers who have. What are they doing that I’m not?

I interviewed THE LinkedIn expert, Lewis Howes, to give us his top tips for freelancers who want to market their services on LinkedIn. Take it away, Lewis!

1. What does LinkedIn have to offer a freelancer? If a freelancer is already on Twitter, or Facebook, why should he/she be in LinkedIn as well?

45% of people on LinkedIn are decision makers, whereas it’s 25%-29% range on Twitter and Facebook. And LinkedIn has a larger average house hold income over members of the other two. If you want to pick up more clients that have more income, and more buying power, then you’re better off connecting with more people on LinkedIn first.

2. What are your top tips for creating a LinkedIn profile? Any special advice for freelancers?

As a freelancer you have a special service that you offer. You must be clear, concise and compelling throughout your entire profile but also tell people: Who you are, Who you help, and How you help those individuals. The more specific and direct you are on your profile, the more likely you are to receive inbound leads and pick up more clients.

3. Once you have a LinkedIn profile up, what’s next? How do we actually get referrals or prospects through LinkedIn?

There are a number of ways, but the best way at first is to answer questions. If you provide an email marketing service, search for all of the questions members ask about email marketing. Then give the best answer possible with resources, tips, and other info that best solves their problem. After that, make sure to send that person a private message and ask them if you can help with any more questions. Getting them on the phone is your best bet, or taking the conversation to email… but you want to engage more with your target audience, and what better way to start then by answering questions first for the people who need help the most.

4. How can we get connected with people in our target corporations or businesses, if we don’t have any connections in common?

The best way is join groups that those members are in. Once you are in the same group, you are able to send messages to those members. The best way to connect is to send a personalized message without asking for anything, but first just looking to get to know them better. Once trust is established and you figure out their specific needs, then you can offer up your services if it makes sense.

5. What are the benefits of getting a pro LinkedIn account? Who’s it best for? Who shouldn’t use it?

It’s mostly for recruiters so you can search more profiles and send InMail to more members. Freelancers most likely do not need it as there are ways to interact with most members through the groups in the discussion and in the Q and A section.

6. Any other tips, tricks and advice you’d like to add?

For more tips and tricks I’ve got a number of articles and videos over at LewisHowes.com and a LinkedIn tips in my new training course at LinkedInfluence.com.

Do you have questions for Lewis? Post them in the comments below, and I’ll make sure Lewis sees them.


Lewis Howes is the author of two LinkedIn books, the founder of the Sports Executives Association, and the creator of the LinkedIn training course Linked Influence. Connect with Lewis and learn more at LewisHowes.com.

Creative Commons License photo credit: nan palmero

7 Responses to LinkedIn Tips for Freelancers
  1. Sarah Wallace
    February 11, 2011 | 8:46 am

    In 2010 I received three potential client inquiries from LinkedIn. All were total strangers that just found me and said they found me through using key words. So, be sure to be mindful of how you describe yourself in your bio, etc.

    • Alexis
      March 28, 2011 | 10:06 am

      @Sarah Wallace – So true, Sarah! Optimizing for keywords is essential in any content we publish on the web, including our LinkedIn profiles.

  2. Bridie Jenner
    March 28, 2011 | 8:00 am

    I’ve recently gained a couple of clients through LinkedIn too – one was someone in my direct network, the other found me via someone else I was linked to. I agree, give your bio some serious consideration and also ensure you’re active in group discussions.

    • Alexis
      March 28, 2011 | 10:06 am

      @Bridie Jenner – Thanks for sharing your experience! I’m looking forward to marketing my services through LinkedIn soon. I’m going to be using Lewis Howes’ program, LinkedInfluence. Have you heard of it? I’d love to know what strategies you used to get found by potential clients on LinkedIn. Thanks in advance!

  3. Saiful Islam
    May 24, 2011 | 9:51 pm

    Very good task. I help me & everybody to learn about freelancer.com.

  4. Bhumendrapal Singh
    October 29, 2011 | 10:47 am

    I use to find Linkedin interface quite boring. Used to spend a lot of time on Facebook. Have been aa active facebook user for more than 3yrs now. Now getting used to Linkedin.

    The idea shouls be to join groups which are active and more people read what you post. Replying to queries and making people more knowledgeable about your services and the subject helps.

    I also get a chance to know more about my field Web Design and Online Promoting.

  5. [...] are not simply exclusive cliques intended for socializing, but are actually designed to be used as proactive tools for collaboration, idea development, and thoughtful discussions regarding the state of the industry and other [...]

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