Day: March 26, 2020

Freelancer’s Guide to Cold EmailingFreelancer’s Guide to Cold Emailing



Now that you’re familiar with the screening process when looking for your potential clients, the next task is to get a hold of their contact information. The only information you really need is their name and email address. Generally speaking, this information will be in their “About Me” page or “Contact Us/Me” page. If you get a hold of the name and email, great! But, if you only get a hold of their email, keep searching for their name. Usually, it will be in the tag of their blog posts right under the title. If you can’t find the name, you can still email them, but your chances of going into the spam inbox are high because the email isn’t personalized.

Before sending your cold email, you should go through a few pages of their blog’s content and see whether or not you think you’ll be able to deliver content from a similar angle. If so, keep them as a contact. If not, move on. You won’t get repeat work or recommendations from a client that doesn’t agree with your writing voice. Once you have all of their email addresses and names down, it’s time to get to the hard stuff! Choose three samples of your writing that are relevant to the blogs you’ve chosen. Make sure the samples are absolutely flawless and portray your business and your writing style in the best light. After that’s taken care of you’re going to craft your cold email template.

Personally, I prefer using an email template because it saves me a ton of time. Just be sure to customize the email when it comes to the blog name, the name of the prospective client and when adding a bit of personality. Remember, to always add a link to your business website so they can look around and see more samples if they wish. I just write a general email template and leave the personalized fields blank. When it comes time to send the email, I literally just fill in the blanks. Below, I’ve provided an example of what an exceptional cold email template looks like. For demonstrations sake, let’s pretend I’m targeting real estate agents with blogs.

General Cold Emailing Template

Hi _______,

___________________________________________________________________

_________________________ Are you interested in hiring a real estate writer to produce content on a consistent basis for your blog? I’ve been a freelance real estate writer for over three years and have gained extensive experience in the field. If you’re interested ________, I can create blog content that is search engine optimized to help you build a local readership. Search engine optimization is simply a form of free internet marketing that will drive traffic to your blog through¬†Google¬†and Yahoo. Below, I’ve included samples of my previous real estate blogging work. If you’re pleased with my samples you can contact me for a commitment free quote.

All the Best,
Jazmin Espinal

Sample 1

Sample 2

Sample 3

www.capitalwebwriing.com

Personalized Cold Email Derived from the Template

Hi …

How to Decide to Become a Freelance Writer Full TimeHow to Decide to Become a Freelance Writer Full Time



If you are like many people who want to become a freelance writer full time, you have started your writing career part time as you still work your fill time brick and mortar job. This is a great way to make extra money, but you will not succeed in becoming a successful freelance writer by going this route. To truly build your writing career to its full potential, you will need to go full time at it so that you can make sure that you are giving your freelance writing career its all. The decision to become a freelance writer will not be an easy one, but if you use this process, it will make the decision much easier for you.

Step One

Start out the process on deciding to become a freelance writer full time by making a list of pros and cons. The list of pros and cons will be based around the idea of quitting your full time job to become a freelance writer. As you compile this list, you need to write down everything that comes to mind when you think about making this month. When you have put your pros and cons on paper when it comes to being a full time freelance writer, it is often easier to see the best decision for you.

Step Two

Talk to people who are successful being a full time freelance writer about your pending decision. They were in your shoes at one time and know exactly what you are going through with your freelance writing career. It is much easier to ask someone who is doing what you want to do what is the best road for you to take to get to your goals. These are the people that will know how to become a freelance writer and will be able to support you the best.

Step Three

Talk to your significant other about the decision to quit your full time job to become a freelance writer. You may come up against some initial resistance about your decision to become a full time freelance writer. Go over your list of pros and cons with the person in your life and tell them everything that you have learned about being a writer. Ask them to support the decision that you are about to make.

Step Four

Make the decision and stick to it. This is one of those times when you need to do your research and then go with your gut feeling on when it comes to you wanting to become a freelance writer.…