Now that you’re familiar with the screening process when looking for your potential clients, the next task is to get a hold of their contact information. The only information you really need is their name and email address. Generally speaking, this information will be in their “About Me” page or “Contact Us/Me” page. If you get a hold of the name and email, great! But, if you only get a hold of their email, keep searching for their name. Usually, it will be in the tag of their blog posts right under the title. If you can’t find the name, you can still email them, but your chances of going into the spam inbox are high because the email isn’t personalized.
Before sending your cold email, you should go through a few pages of their blog’s content and see whether or not you think you’ll be able to deliver content from a similar angle. If so, keep them as a contact. If not, move on. You won’t get repeat work or recommendations from a client that doesn’t agree with your writing voice. Once you have all of their email addresses and names down, it’s time to get to the hard stuff! Choose three samples of your writing that are relevant to the blogs you’ve chosen. Make sure the samples are absolutely flawless and portray your business and your writing style in the best light. After that’s taken care of you’re going to craft your cold email template.
Personally, I prefer using an email template because it saves me a ton of time. Just be sure to customize the email when it comes to the blog name, the name of the prospective client and when adding a bit of personality. Remember, to always add a link to your business website so they can look around and see more samples if they wish. I just write a general email template and leave the personalized fields blank. When it comes time to send the email, I literally just fill in the blanks. Below, I’ve provided an example of what an exceptional cold email template looks like. For demonstrations sake, let’s pretend I’m targeting real estate agents with blogs.
General Cold Emailing Template
_________________________ Are you interested in hiring a real estate writer to produce content on a consistent basis for your blog? I’ve been a freelance real estate writer for over three years and have gained extensive experience in the field. If you’re interested ________, I can create blog content that is search engine optimized to help you build a local readership. Search engine optimization is simply a form of free internet marketing that will drive traffic to your blog through Google and Yahoo. Below, I’ve included samples of my previous real estate blogging work. If you’re pleased with my samples you can contact me for a commitment free quote.
All the Best,
Personalized Cold Email Derived from the Template